Thursday, June 29, 2006 |
CINE LAI SURE |
yeah, some chinese newspaper spelt it like that. ok, the building with the funny roof next to the curve?
that's CINELEISURE
it's actually a cathay cinema, but with added bells and whistles.
originally, as part of the MAKE MONEY initiative during my graduation campaign, the advertising peeps in my college decided to mass enter this student ad competition being hosted by said funny roofed building/ company.
out of all the entries, 5 were shortlisted. 3 of them from my batch, 1 of them being my team. woo hoo, this was followed by a presentation from all 5 finalists
fast foward to like 3 weeks later, and we have a press conference and the winners are revealed.
we were treated to a cut price presscon where SONY BMG were commemorating great sales, of the BIGGER album. a larger than life version of crazy frog came out to dance and present stuff. 6 feet tall with its head was the size of a volkwagen beetle.
thankfully there were no casualities, though it brought a smile in my evil heart when the frog nearly collapsed backwards due to the head being off balance.
and then there was the prize giving. they announced the consolation winners first, then the 3rd place winner, then the 2 finalists, which was my team and a team from IACT...
we got second place.
i like the bag :)
couldn't have done it without the great marketing mama lynda and the design devil jaemy.
but WHYY LAA MUST THE CERT LOOK SO SEKOLAH RENDAH sob sob (i hope no one from cineleisure reads this or i am screwed muahaha) |
posted by onigiri @ 9:49 PM |
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